According to a University of Michigan study published in the Journal of Consumer Psychology, shopping—picking something out and then buying it—was found to be 40 times (that's 4,000 percent) more effective at countering sadness than just browsing.
In fact, the shoppers in the study were three times (300 percent) less sad than the nonshoppers.
"Our work suggests that making shopping choices can help to restore a sense of personal control over one's environment and reduce sadness," the study says. "Retail therapy—shopping that is motivated by distress—is often said to be ineffective, wasteful, and a dark side of consumer behavior, but we propose that retail therapy has been viewed too negatively, and that shopping may be an effective way to minimize sadness."
Duh, science. We knew this was true all along! How many of you guys already knew that retail therapy works? Share your thoughts in the comments below, please.